To the people who create car commercials, horsepower and technology aren't always strong selling points. They're wonky, factual, bullet-pointy things that might persuade someone who's paused to pore over a newspaper ad, but in a 30-second TV spot? Boring. That's why commercials--the best ones, anyway--make lighting-fast emotional appeals. They...read more »

The Volkswagen Dieselgate scandal began making headlines over six months ago, so you might think that the worst of it would be over by now. You would be wrong. In recent days, VW's U.S. dealers and its German executives have met at the National Automobile Dealers Association convention in Las Vegas; the Federal Trade Commission has filed a lawsuit...read more »

The auto industry spends billions of dollars each year on TV ads, but few are worth remembering. In fact, there are many we'd rather forget. Thankfully, at least one organization is keeping tabs on all those commercials, and during this week's Detroit Auto Show, it revealed its list of the ten best auto ads of the past 25 years. The organization...read more »